Slow Down with Lina Renken
2021
Fast fashion dominates the global fashion industry. People's buying behavior is often guided by trends that are triggered by fast fashion companies. We often forget the unfair ecological damage caused by these fashion chains around the world.
In this project, you have to work through several layers of hard facts about the unfair working conditions and consequences for people and nature caused by the fast fashion industry until you get to the actual product, a printed shirt. The packaging project was accompanied by a memo game and an app, which also serves as an educational tool.
Slow Down
with Lina Renken
2021
Fast fashion dominates the global fashion industry. People's buying behavior is often guided by trends that are triggered by fast fashion companies. We often forget the unfair ecological damage caused by these fashion chains around the world.
In this project, you have to work through several layers of hard facts about the unfair working conditions and consequences for people and nature caused by the fast fashion industry until you get to the actual product, a printed shirt. The packaging project was accompanied by a memo game and an app, which also serves as an educational tool.